José Luis Guerrero

My name is José Luis Guerrero. I was born and raised in Guadalajara, Jalisco, México. I went to the Escuela de Artes Plásticas (School of Visual Arts) at the University of Guadalajara to study Advertising. That helped me find amazing jobs as a graphic designer and creative director for many agencies in Guadalajara and in Mexico City. Basically, my pieces can be defined as collages, mixtures of artworks from various epochs that I decontextualize and vandalize. By doing this, they can have a very different meaning from the original one; sometimes they even symbolize an opposite sense. These collages are based on the premise that one can “gather two known ideas to get a new one.” My objective is to re signify an artwork by creating a playful visual effect, and at the same time to send critical messages about controversial issues.